It's really simple to explain this. I pursue both Type Design AND Lettering… I'd like to continue to do that and, as such, have learned that people like things packaged up. To them, Positype is a boutique type foundry and there is little association with custom or bespoke lettering. Modest attempts by me in the past to try to include a small collection of lettering on the Positype site just really wasn't enough.
To compound that, Positype is growing and I have begun working with newly-indoctrinated, amazing talent from both Mary Catherine Pflug and Lily Feinberg… you'll see more of them in 2013. This means, I am no longer solely Positype… if my hand is to have a brand, it needs to take off on its own.
So, I created Swash & Kern to fill that void, expand the lettering narrative, and promote my light-hearted personality and intense appreciation for lettering in all forms. Why not ‘Summerour (insert cool moniker here)’? That's simple too… I've learned few can pronounce or remember how to spell my last name. Incidentally, it is pronounced ‘Summer-hour’, just don't spell it with an ‘h’.
As you dig around on the site, you'll see that I intentionally choose not to pigeon-hole my work—experimentation and exploration insures I do not stagnate… and it also shows a willingness to work with clients on various levels… for me, this is enjoyable.